The bar graph illustrates the number of people frequently saw the ad for a particular holiday distination through four different sources are Brochures, Magazines, Social Media and Television. The data is divided into two age groups are young people and old people.
As an overview, it can be clearly seen that, television was the common source of advertisement for old people while, Social Media wast the most popular among those young people. Brochures and Magazines was the less commonly use for both age group in the given year.
For old people, television was by far the most effective medium, with exactly 25,000 people, noticing the advertisement this way. In contrast, in 2020, only around 10,000 people saw the ad on Television. Magazines also had a stronger impact in the younger age groups, with approximately 13,000 people compared to around 8,000 among the older groups.
On the other hand, in 2020, Social Media was clearly the dominant source intracting exactly 20,000 viewers. This figure is higher better than that of old people, who only distrated of about 5,000 people. Brochures showed similar number across both groups, with slightly more old people noticing the ad this way.