The table chart demonstrates budget invested on five kinds of advertising in four car companies the UK in 2002. Overall, advertising via TV is most preferred, while there was less focus on spending on cinema.
Upon closer inspection, Cetrizine was the most dominant company in terms of advertising TV, reaching 70 millions of dollars, closely followed by Vauxhall, Rover and Renault with slightly lower figures, ranging from $45 million to $65 million. Conversely, despite their lowest rank in advertising through TV, Renault and Rover took lead in press with the amount of $45 million and $38 million respectively while this was not a favored form of advertisement as Vauxhall and Cetrizine less delved into it with $8 million and $12 million.
As for other types, the similar pattern can be seen in all companies who invested $15 million on advertising through radio. However, Renault and Vauxhall, focusing more on outdoor advertisement compared to Cetrizine and Rover at $7 million which was higher than $2 million and $3 million of the latter. Parallel to this , the amount of budget for cinema from Cetrizine and Rover was hardly diverted to this type of advertisement while there was a higher figure displaying minor disparity between remaining companies with $6 million and $5 million respectively.