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The image displays a series of vertical bar segments labeled from "June & Earlier" to "Feb." The proportion breakdown displays percentages for iPhone models across these time frames. For "June & Earlier": iPhone 14 Plus ~0%, iPhone 14 ~40%, iPhone 14 Pro ~10%, iPhone 14 Pro Max ~50%. For "July": iPhone 14 Plus ~0%, iPhone 14 ~10%, iPhone 14 Pro ~20%, iPhone 14 Pro Max ~70%. For "Aug.": iPhone 14 Plus ~0%, iPhone 14 ~10%, iPhone 14 Pro ~20%, iPhone 14 Pro Max ~70%. For "Sept.": iPhone 14 Plus ~0%, iPhone 14 ~20%, iPhone 14 Pro ~50%, iPhone 14 Pro Max ~30%. For "Oct.": iPhone 14 Plus ~10%, iPhone 14 ~20%, iPhone 14 Pro ~40%, iPhone 14 Pro Max ~30%. For "Nov.": iPhone 14 Plus ~10%, iPhone 14 ~20%, iPhone 14 Pro ~40%, iPhone 14 Pro Max ~30%. For "Dec.": iPhone 14 Plus ~5%, iPhone 14 ~30%, iPhone 14 Pro ~35%, iPhone 14 Pro Max ~30%. For "Jan.": iPhone 14 Plus ~0%, iPhone 14 ~20%, iPhone 14 Pro ~40%, iPhone 14 Pro Max ~40%. For "Feb.": iPhone 14 Plus ~5%, iPhone 14 ~15%, iPhone 14 Pro ~40%, iPhone 14 Pro Max ~40%. The line representing "Pro/Pro Max Share" demonstrates incremental values across months, starting below ~30% in June & Earlier and ending near ~80% in Feb.
Given the complexity of the image, the above description may not be entirely accurate.
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The bar chart illustrates the model share of various iPhone versions from June 2023 to February 2024, including the iPhone 14, 14 Plus, 14 Pro, and 14 Pro Max.
Overall, the data shows a significant shift in consumer preference from standard models to premium ones, with the iPhone 14 Pro Max gradually dominating the market over time. Meanwhile, earlier models such as the iPhone 14 and 14 Plus saw a consistent decline in sales share.
In June and July, the iPhone 14 had the highest share, followed by the 14 Pro and 14 Plus. However, from August onward, the iPhone 14 Pro Max began to gain momentum. By October, it surpassed all other models in sales share and continued to rise, peaking in January 2024.
Conversely, the shares of the iPhone 14 and 14 Plus dropped steadily throughout the period. The iPhone 14 Pro maintained a relatively stable portion, though slightly lower than the Pro Max. By February 2024, the iPhone 14 Pro Max had clearly become the most dominant model in the market.
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