During the marketing, businesses ensure that their items are modern. This essay will explore the reasons behind this and examine it should be considered positive or negative .
On main reason why businesses usually emphasize that their goods are new widespread is that people always tend to be up to date. Some people are addicted for buying new things even if they don’t want them. This due to the psychological of human. Normally, people seek to be distinguished so some people go buying luxury items to only get attentions. This underscores the need for modern versions products; thus, businesses always manufacture new products annually. This trend is particularly evident in the increasing in the demand of the iPhones. Apple company uses this trick to raise their sales, where the corporator provide a new version of iPhone every year. although there is a slightly deference in quality between the versions, the customers seek to buy a new one.
Regarding whether this is positive or negative idea, I believe that has major drawbacks in the society. this because these tricks can make people losing their money by buying new items to cope with their society. For instance, Congo, a country in the west Africa , suffers from famine and low economy; However, the public spend a high proportion of their money on buying new clothes instead of main necessaries
To conclude, some business men emphasize about their new manufactures in the advertisements. While this lead people to waste their money on them, I believe that we should be aware of these marketing methods to avoid deception