The following chart provides information about the amount of the UK population – over 4 years old – which had been entertained by the television or the radio during the day. The data are expressed in percentages and refer to a 2-month time span in 1992 (from October to December). Overall, the percentage of people fluctuated over the period of time analysed.
With regard to the TV audiences, from 6 to 8 a.m very few people turned the TV on, with approximately 5% of citizens doing so. Following another reduction in audiences, they then steeply increased in the time range between 11 a.m. and 1 p.m, by surpassing the number of Radio listeners. During the afternoon, TV watchers considerably soared, reaching roughly 45% of the overall UK population, in order to plunge again from 9 p.m to 2 a.m, with only 1% of people doing so.
The Radio audiences trend showed modest fluctuations. By starting at just below 10% of the population, they then remarkably soared, reaching a peak at 9 a.m, with 25% listening to it. Following this, the trend commenced gradually decreasing, reporting only some modest increments around 4 and 10 p.m, without – although- concerning more than 20% of the overall population and leveling off at 1% during the mid-hours of the night.
On balance, the reported TV audiences were significantly more than Radio’s ones, except during the morning when Radio listeners exceeded TV watchers.