The provided bar chart displays the proportion of Canadian internet users in different age brackets who engaged in online shopping activities in 2014 and 2018.
Overall, the data depicts an upward trend in the percentage of online shoppers across all age categories over the four-year period, with changes in the age groups with the highest participation rates between 2014 and 2018.
In 2014, the age group between 26 and 35 exhibited the highest online shopping rate at over 31%, followed by the 15-25 age group at 25%. However, by 2018, the highest online shopping percentage shifted to the 26-35 segment, reaching just under 40%. Notably, the 35-45 age group experienced a substantial increase from approximately 30% in 2014 to nearly 35% in 2018. Conversely, the age group 45-55 saw a rise from 20% to 25%, while the rates for the 55-65 and 65+ categories had more modest growth to slightly above 15% and just over 10%, respectively.
Comparing the data from 2014 to 2018 reveals an average increase of around 3% for the initial two age groups, whereas the 35-45 demographic experienced a significant surge from 27% to 38%. Furthermore, individuals aged 45 and above encountered a 5% rise in online shopping participation rates during this period.