The given table illustrates the advertising budget distribution of four car manufacturers in 2002 in total and how the expenditure was allocated. Overall, Renault and Porsche spent the largest amounts of money on promoting themselves while Citroen spent the least expenditure on advertising channels. All manufacturers invested most of their budget in TV advertising, with Renault being the exception.
It is noteworthy that, in 2002, Renault and Porsche had the highest total expenditure on advertising. Both manufacturers spent 59 million pounds with similar patterns. Renault and Porsche both invest largely in TV with over half of their ad budget was allocated to TV channels. Likewise, the two manufacturers split the remaining expenditure on press and outdoor evenly, with each channel being around 20% to 25%.
It is also clear from the table that Range Rover and Citroen spent less money on advertising in 2002, with the figures for Range Rover and Citroen being 41 and 36 million pounds, respectively. Nevertheless, while Citroen spent over 50% of its budget on TV like other car manufacturers, Range Rover advertised largely via press, with this channel making up 52%. Interestingly, these two manufacturers also spent their advertising expenditure on cinema with an identical proportion at 6%.