So last month I decided to visit my own brother and his work. My brother works as a marketing analyst in Isiba, one of the leading digital wallet in Nepal. So I always wanted to know about his work apart from sticking to his computer or just having constant meetings and long hours in office. I wanted to actually see him working in real environments so I decided to give him a visit. I visited his office, it is located in Pulchok. It’s a big building with glass walls and it’s a sleek and modern building with glass walls and big open spaces. There were a mix of big cubicles and I stepped inside the office to the smell of caffeine and there were lots of workers. Some of them were having a discussion in the meeting room while others were glued to their laptop. So my brother was engrossed in one of his data sets or something like that so when I arrived he took a break and showed me how they operate their marketing strategy. They perform campaigns and how the transactions are done. So it was actually nice seeing him at his workplace because I always perceived marketing ads as flashy ads and you know events like that but it was more than that. I saw the actual science behind the marketing, how my brother’s soul was not just that but to have constant meetings with his customers, understand the current trends and work towards the marketing strategies for the future. It was really nice seeing the team collaboration and how they would just sit and have brainstorming discussion and how they uplift each other. So yeah I’ve always heard of his would be dull and really draining to the bones but it was not like that. It was actually nice.
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