The product which I have bought because I was persuaded by its advertisement in the Internet was a lipstick from American brand which is called as Road. So I have seen its advertisement for the first time in social media which were Instagram or TikTok I guess. I can’t remember to be honest because it was quite a long time ago. The main thing that caught my attention in its advertisement was the founder of this brand. She was promoting her lipstick through different creative shootings, videos, the way she was creating the content and of course the quality of the product was also worth its money. I would say that I really liked how a lot of different influencers or celebrities were using her product and which is extremely significant to mention, my opinion, is that she created an iPhone case which is extremely pretty and it’s suitable to put the lipstick in it. So you basically carried the lipstick in your phone. I haven’t seen anything like this in other cosmetics brand so I would say that it’s quite unique. And she has made a lot of different photos in her Instagram where she was holding the phone with this case where the lipstick can be seen. So I would say that one of the most crucial things about her advertisement is that she is her own brand’s customer. She uses her brand and she knows what kind of customers are about to purchase, are about to obtain her products. I would say that it’s extremely important for any brand or entrepreneurship to create a marketing brand which is enrolled around customers.
Band 7+: Describe an advertisement that persuaded you to buy a product.You should say What advertisement it was Was it shown on TV, radio or newspaper What was good about that advertisement Explain why you think that advertisement made the product seem attractive.
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The product I bought because I was persuaded by its advertisement on the Internet was a lipstick from an American brand called Road. I first saw its advertisement on social media, which was either Instagram or TikTok, I guess. I can't remember, to be honest, because it was quite a long time ago. The main thing that caught my attention in the advertisement was the founder of this brand. She was promoting her lipstick through different creative shoots and videos. The way she created the content, and of course the quality of the product, was also worth the money. I would say that I really liked how many different influencers and celebrities were using her product. It is extremely significant to mention that she created an iPhone case that is very pretty and suitable for holding the lipstick. So you basically carried the lipstick in your phone. I haven't seen anything like this in other cosmetics brands, so I would say that it's quite unique. She has made a lot of different photos on her Instagram where she was holding the phone with this case, and the lipstick can be seen. One of the most crucial things about her advertisement is that she is her own brand's customer. She uses her brand and knows what kind of customers are likely to purchase her products. I would say that it's extremely important for any brand or entrepreneur to create a marketing strategy that revolves around customers.
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Speaking Time: 98 seconds