Part 3

Band 6+: In your opinion, what are the key factors that contribute to a company's long-term success and sustainability?

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Polished transcript:

Male Female

In my opinion, the main key factor that contributes to a company's long-term success is advertising because many people nowadays follow advertisements and mostly believe in them. It's especially important for companies as it leads to success and sustainability. When people see effective advertising, they become more encouraged to buy the specific product. People must believe in this approach.

Actual audio transcript (What native speakers are likely to hear):

In my opinion, the main case factor I think that contributes to a company long term is advertisement because many people nowadays follow their advertisement and they are mostly believe to advertisement and especially it’s very very special for companies that lead to a success and sustainability and seeing it is like that people become more encouraged to buy the specific product and the specific product and And people must believe to this edge.

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Speaking Time: 24 seconds

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Overall Band Score

(+/- 0.5)

Vocabulary Complexity:
C2 - Complex
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Vocabulary Repetition:

people: 3

success: 2

advertising: 2

believe: 2

Try using synonyms for the above words

Pronunciation

Your pronunciation is above average. However, you may find complexity in certain words challenging. Regular practice should aid in improvement.

Task Response

The response identifies a factor contributing to a company's success but could benefit from a more comprehensive discussion. Consider exploring a wider range of factors beyond just advertising, such as innovation, customer service, employee satisfaction, and financial management. Providing specific examples or elaborating on how advertising leads to long-term sustainability would strengthen the argument.

Fluency & Coherence

The answer is somewhat coherent, but there are noticeable hesitations and repetitions ('very very special,' 'the specific product and the specific product'). The flow could be improved by using more varied cohesive devices and avoiding unnecessary repetition. Try to organize your thoughts more clearly before speaking to reduce hesitations.

Lexical Resource

The vocabulary is relatively simple and lacks precision. While the word 'advertisement' is relevant, the range of vocabulary is limited. To improve, try to incorporate more specific and varied vocabulary related to business success and marketing strategies. For example, instead of just 'advertisement,' you could use terms like 'marketing campaigns,' 'brand awareness,' or 'customer engagement.'

Grammatical Range & Accuracy

There are several grammatical errors in the response ('believe to advertisement,' 'it's very very special for companies,' 'people must believe to this edge'). The sentence structure is also quite basic. To improve, focus on using a wider range of grammatical structures and ensuring accuracy in your sentence construction. Practice using more complex sentences and review basic grammar rules.

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