Part 3

Band 7+: Why do companies use famous people in advertising?

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77% Accuracy The overall pronunciation accuracy of your speech, reflecting how well a native speaker can comprehend it.

Polished transcript:

Male Female

Well, I reckon the reason is quite obvious. Big businesses are exploiting the celebrity's fame as well as their massive fan base. Instead of building the brand from scratch, they could take full advantage of the celebrity to appeal to more customers because people have very good feelings for that famous person. It's also a win-win situation when celebrities get a huge payoff, but also big companies can improve their sales and make the ad more memorable to customers.

Actual audio transcript (What native speakers are likely to hear):

Well, I reckon the reason is quite obvious. Big businesses are exploring the celebrity’s fame as well as their massive fan base. Instead of building the brand from scratch, they could take fully advantages of the celebrity to appeal more customers because people have very good feelings for that famous person. It’s also a win-win situation when celebrity get a huge payback but also big companies can improve their sales and also making the ad more memorable to customers.

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Speaking Time: 32 seconds

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Overall Band Score

(+/- 0.5)

Vocabulary Complexity:
C1 - Intricate
Strive to incorporate even richer and more precise language.

Vocabulary Repetition:

their: 2

customers: 2

Try using synonyms for the above words

Pronunciation

Your pronunciation is quite good. Working on consistency and tackling difficult sounds may enhance clarity.

Task Response

The answer is well-developed, stays on topic, and addresses the question in a general manner. It provides clear reasons such as leveraging the celebrity's fame, fan base, and creating a win-win situation. To reach a band 9, consider adding more depth or nuance, such as discussing potential risks or the role of trust and credibility in celebrity endorsements.

Fluency & Coherence

The answer is generally coherent and well-organized, with a clear introduction and two main points. However, there is a minor issue with the connector 'but also' which could be smoother. The flow is natural, but the slight hesitation or lack of linking between ideas prevents a higher score. To improve, use more varied cohesive devices like 'furthermore' or 'in addition' to enhance coherence.

Lexical Resource

The vocabulary is appropriate and includes some good collocations like 'massive fan base' and 'win-win situation'. However, there is a minor error: 'take fully advantages' should be 'take full advantage'. The word 'exploring' is slightly less precise than 'exploiting' in the refined version. To reach a higher band, use more sophisticated and precise vocabulary, such as 'leverage' or 'capitalize on'.

Grammatical Range & Accuracy

The grammar is mostly accurate, with a good mix of simple and complex structures. However, there are a few errors: 'take fully advantages' (incorrect word order and plural form), 'appeal more customers' (missing preposition 'to'), and 'making' should be 'make' for parallel structure. The refined version corrects these. To improve, ensure subject-verb agreement and parallel structures in lists.

Answers On The Same Topic:

Why do companies use famous people in advertising?

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