The charts demonstrate the forecasted sales and market share of jeans for two different brands in Turkey.
For Jack and Jones, year is estimated to start with a high range of sales, almost a half of the total proportion. However then, it will gradually fall in February, being at a number of 200 thousand of pairs. After that it will start to slowly increase until June, when it stabilize at a quantity of 400 thousands and remain the same for the whole summer. At the beginning of Fall, it supposed to rocket, having more than a 600 thousands of sales. Afterwards, Jack and Jones’s sales will illustrate a positive trend reaching almost a thousand and a having a thripling the initial sales at the start of the year. Mango Co, is estimated to have a low rate of sales compared to Jack and Jones. However, it suppose to have an exclusively positive trend, only stabilizing from the period between August and November.
The pie chart illustrates market shares of Mango Co, Jack and Jones and other brands. Other brands will overtake the largest proportion, the half of the whole chart. Jack and Jones will reportedly have a thirty percent market share, being the market leader compared to Mango Co. Mango Co is predicted to have a lowest position, staying at the quarter of shares.
Overall, Jack and Jones shows a way superior sales forecast compared to Mango Co. It started at 200 and then increased up to 900 at the end of the period. Mango will have a less ratio of sales, starting the year with 100 and ending it with 500, almost the half of Jack and Jones’s sales. The market share also shows a significant proportion, where Jack and Jones and Mango together have a 50% overall share, in which Jack and Jones takes a higher part.