The provided bar chart illustrates the primary sources through which young and old people encountered advertisements for a specific holiday destination in the year 2020. The data is measured in thousands of people.
Overall, a clear generational divide is evident in how the two age groups saw the advertisement. Social media was the most dominant platform for young people, whereas television was overwhelmingly the main source for the older generation. Brochures were the only medium with similar levels of viewership between both demographics.
Focusing on the most popular sources, 20,000 young people saw the holiday advertisement on social media, the highest figure for this group. In stark contrast, this was the least common source for older people, with only 5,000 viewers. The trend was reversed for television, which was the most effective medium for reaching the older demographic at 25,000 people
