The presented bar graph illustrates a comparative analysis of Southland’s main exports for international tourism, dairy products and meat products across three years- 2000, 2024, 2025.
Overall, international tourism generated the highest revenue in both 2000 and 2025, while dairy products exhibited the highest figure in 2024. Notably, a consistent increase in revenue is observed in tourism, whereas meat products reveal a decreasing trend.
A closer examination reveals that tourism emerged as a front runner in 2000 with a staggering £ 8 billion, surpassing its counterparts in dairy products by £ 7 billion and meat products by £ 2 billion. By 2024, meat products revenue has witnessed a drop of £ 0.5 million, whereas dairy products surge to £ 10 million, earning it first place. International tourism also experiences an increase, although in a less dramatic manner of £ 1 billion.
Regarding future predictions, it is anticipated that both dairy products and meat products will see a marginal drop of £ 0.5 million. Conversely, tourism export income is foreseen to rise by £ 1 billion, catapulting it to a peak of £ 10 billion.
