The line graph delineates the viewing figures for Channel One news across various time slots in the year 2010. Notably, the viewing patterns exhibited significant fluctuations, particularly among the 9:30 pm and 11 pm slots, while the 6 pm news maintained a relatively stable viewership.
In January, the viewing figures for the 6 pm news experienced a notable decline, descending from approximately 4.8 million to 3.5 million by August. In stark contrast, the 1 pm slot remained remarkably stable at around 1.3 million viewers throughout the first eight months. During the same interval, the 9:30 pm news saw a slight increase until May, achieving a peak viewership of 2 million. However, this figure fell sharply to just 1 million by August. The notable introduction of the 11 pm news segment in May witnessed an initial surge, as viewership rose to 4 million in August, marking a significant consumer preference for this newly-established time slot.
From August to December, the 6 pm news continued to exhibit fluctuations in viewership, oscillating between 3.4 million and 4 million viewers. Conversely, the newly introduced 11 pm news experienced a downturn in popularity, dropping to below 1 million viewers by December, thereby becoming the least favored option. In contrast, the 9:30 pm slot demonstrated remarkable growth, culminating in a viewership of 3 million in December. Throughout this period, the 1 pm news sustained its position with consistent viewership figures of approximately 1.3 million.