Overall, it can be seen that TV had a higher audience during the evening hours, while radio was more popular in the early morning. Both media types saw fluctuations in audience numbers throughout the day.
In the early morning, around 6 a.m., radio had a small audience of about 5%, while TV had almost no viewers. However, radio listeners increased sharply and peaked at around 8 a.m., reaching nearly 20%, making it the most popular medium at that time. After that, radio usage steadily declined throughout the day, reaching its lowest point in the late evening.
On the other hand, TV viewership started to increase gradually after 9 a.m., reaching a small peak at midday. The number of TV viewers rose dramatically in the late afternoon and peaked between 6 p.m. and 8 p.m., reaching over 40%. This made TV the dominant form of media in the evening. After 9 p.m., TV viewership dropped steadily.
In summary, radio was most popular in the morning, particularly during commuting hours, while TV attracted the largest audience in the evening, likely due to people relaxing after work.