The given graph illustrates the proportion of different age groups visiting the cinema once a month or more from 1984 to 2003.
Overall, what is most striking when looking at the data is that the percentage of all age groups increased remarkably, with the most substantial rise in 15-24. Additionally, the age group from 15-24 constituted the highest share whereas the opposite was true for the 35-over age group throughout the period.
The most notable figures were seen in the 15-24 and 35-over age groups, which recorded the highest and lowest values respectively. Beginning at around 19%, the proportion of the 15-24 age consumers rose constantly to approximately 42% in 1994 before experiencing a significant fluctuation over 5 years. This figure then surged to nearly 59% in the following years and declined slightly at the end of the period. The 35-over age group witnessed the lower increase, starting at 4% and remaining stable over the first 10 years. The former percentage reached 9% in 1999 and then climbed to roughly 13% which was nearly one-fifth compared with that of the 15-24 age group.
A similar trend could be seen in the remaining age groups. In 1984, 10% was recorded in the percentage of visitors from 7 to 14, in comparison with above 5% of the 25-34 age group. At the half beginning period, both age groups increased to approximately 15% before registering a substantial fluctuation and reaching 30% in 2004. These changes narrowed the gap between both age groups from 5% to 1% by the end of the period.