In today’s era, social media and influencers play a major role promoting brands, and businesses or exposing scammers through their personal experiences. With the advent of time, societies have evolved to embrace technological advancements, and this have helped business to grow through online advertisements. These promotions and advertisements have attracted many consumers. Many well-known brands and small business pay social media influencers to promote their products to their audience. This has helped not only brands, but also these influencers to earn some living online.
While it is true that buying products that our favorite influencers are promoting can be a trustful decision, but it is always wise to check whether they are promoting honest products or not. Many people have expressed their thoughts that influencers promote illegal or scam websites or apps which maybe be harmful for the audience. These includes trading, gambling, dating apps or immature content games that might need parent’s approval to use for the younger audience. As much of the audience include lower age group people, they get manipulated through these influencers, and end up buying or using such products and applications. These trading applications forces people to invest more and more money, and ensures the users that they will get profit but they actually wasted their money in these unreal and scam applications. If we talk about dating apps, influencers promote dating apps to their audience not knowing that most of them are under 18, and it is not appropriate for them to use such apps without their parent’s approval and guidance.
Additionally, influencers promote goods like household items, make-up and skincare, accessories, gadgets that maybe great quality items, but they are not in most cases. Due to the fact that influencers are paid to promote these products, they may tell lies, do fake appreciation of the products and convince audience to buy these products even though they are not worth buying because of their quality. Many people buy such things and thereafter regret their decision. Numerous people have shared their experience on platforms like reddit of how influencers manipulate the audience by saying that these products are of such great quality, they are worth the money, you should definitely buy, and end up getting scammed.
Though not every influencer deceives its audience by promoting unworthy and poor-quality things, but the audience should have the common sense to not buy anything they see on the internet, or their favorite influencer promoting anything. They should always check reviews on the brand’s websites, also check if the reviews are of real people rather than bots, make use of platforms like Reddit, Quora where they can ask others if these products or apps are legit. In this way they can save their money and other’s too by posting on the internet regarding the scams of influencers and brands.
Given numerous reasons not to trust every influencer, it is always beneficial to do research of products, websites, and applications on our own. It is true that these sponsorships help small businesses to grow and built some audience, but it is not wise to believe biased reviews of influencers.