One of the matters of great concern in our contemporary life is imported food. However a central question remains regarding what are the principle causes of more and more people choose to buy imported food rather than food produced locally. The objective of essay is to present overview about that and suggest some feasible solutions of this trend.
Chief among the primary causes is many people do not trust the quality of local food because they believe that the regulations imposed on local food are less strict than imported food. My mother, for example, often buys imported fruits such as American grapes because she thinks that they have experienced a careful sorting process before being sold to customers.
Another reason could be poor marketing of local products. Many local food firms do not have sufficient budgets for advertising campaigns. International food companies, by contrast, often spend a large amount of money on marketing and advertising programmes which help attract a huge number of customers and increase brand awareness.
One further measure would be financial support should be given to local food companies so that they have enough money to spend on their marketing campaigns to reach more potential customers. It is also necessary to improve the l packaging of locally produced food to make it more attractive to customers. Local industries and manufacturers should make every effort to improve the quality of their goods and services in order to attract more consumers.
All thing considered, this is a complex matter which can be hardly be solved in a short time. However, if we consistently follow the above – mentioned measures, it is likely that this problem can be overcome.