There is a phenomenon in some nations, an increasing number of people prefer to purchase imported food instead of local food. In this essay, I will discuss the reasons that result in this trend and provide several measures to encourage people to consume local food.
The main reason that leads people to buy imported food is globalization. Due to the popularity of cross-cultural communication, more and more individuals can realize the food culture of other countries, which attracts them to attempt imported food. For example, Japanese TV programs are popular in China, appealing to a great deal of Chinese people to buy Japanese food, like Muji (a Japanese food brand) candies and cookies. Also, with the development of international transportation, it is easier for individuals to taste food from all over the world. Moreover, out of curiosity, some people tend to taste novelty food instead of their local food. In other words, it can provide them with a sense of freshness. Consequently, more and more people tend to buy imported food rather than local food.
However, there are several measures that can be taken to address this problem. Firstly, decreasing the price is an efficient way to encourage individuals to consume local food. Because it can help people to reduce their living costs, especially for individuals who come from low-income families. If the price of local food is lower than imported food, it might appeal to more consumers. In addition, another way to encourage people to buy local food is establishing a connection between local food and national culture. More specifically, embedding historical and cultural elements into food can inspire people’s sense of identity, encouraging them to buy local food. For instance, in China, some food brands use cultural symbols and fairy tales to spread their products, which achieve huge business success.
In conclusion, due to globalization and curiosity, an increasing number of individuals tend to consume imported food rather than local food, there are several measures that can be taken to encourage people to buy local food.