It is often argued that the modern capitalization impacts the importance of ethnic carnivals. While some people are concerned that traditional celebrations are becoming less meaningful because of commodification, others argue that this tendency can help maintain the cultural heritage for the younger generation. I am in favour of the idea of commercializing culture to raise awareness about the ethnic traditions among the youth.
On the one hand, some individuals hold the view that marketing affects cultural festivals negatively, erasing the significance of the cultural aspect of these celebrations. Proponents of this belief claim that due to capitalization the local communities might get excluded from participating in their national events. The perfect example this issue could be Lunar New Year in China. Every year this festival attracts a plenty of tourists, who disturb the residents from involving in traditions. Therefore, the advertisements might turn the celebration of ancient traditions into entertainment for travelers.
On the other hand, the reason why people should let commercialization involve in ethnic carnivals is that it benefits the younger generation by preserving the traditions. In today’s world it can be hard to continue the cultural events due to transformation of society. Young individuals would engage in cultural heritage, if traditional festivals were associated with the current commercial products or trends. For instance, Kazakh teenagers maintain the celebration of Nauryz because there are a lot of entertainments and joyful activities, which increase the level of interest of young individuals. That is why Nauryz remains to be the most culturally significant celebration in the county up to the present time.
In conclusion, although some believe that national events should not be commodified due to the erasion of the heritage, others argue that it can be really advantageous for the conservation of culture because more young people can educate themselves on the importance of holidays. In my view, it is essential to let traditional festivals correlate with developments of the modern society in order to make teenagers interested with culture.