In some companies of today, their marketing particularly points out that their goods are unique in some way. In this essay I will discuss the reasons for this and why I think it’s a good strategy used by companies of today.
Firstly, one of the major reasons for this tactic is the increase the demand for their goods and this is also a plan to increase the sales they make from their produce. Another reason which is consequential to the first point made is to dominate the competition a company may have with other companies within the same industry.
Secondly, there are a lot of positives from this strategy and one of them is the grate influx of customers the company will have which results in the higher amount of sales made from their produce . This is due to the thinking that if a product is unique it should provide a new and better satisfactory for consumers . In addition ,there will be grater level of dominance they will have over other companies in the industry due to higher level of sales made on their goods. Moreover, this will increase the amount of revenue needed to develop the the company even further by being able to do things like for example ;funding the cost of packaging , paying for transport of those good etc.
Although , other companies may see this and copy this strategy may be a negative impact , I believe that the positive outcomes outweigh the negative impacts and this marketing tactic used by companies of today is a good one to use.