In modern advertising, the products are often emphasised by the business that it is new in some sides. In my point of view, this thing happened due to the competition of the enterprises and the demand of consumers. I personally believe that this phenomenom has a great impact on the development of the business.
When the products are point out that something is new in the products, it means that there are some changed details to make them newer. Because of the strongly competition of the enterprises, they have to make change to capture the customer’s interesting. For example, Apple always debuts a new Iphone series every years to attract the users and takes a lead in technology race with other companies. And another factor is user’s liking, in our mind we often prefer something new and suitable their demands. Such as there is a huge amount of people are ready to spend a lot of money for the latest model of Tesla car, newest NVDIA graphics card.
This kind of advertising has a big advantages to both businesses and customers. The companies have to make an innovation in their products to get profit, so that it makes common market becomes more creativity, diversity to compete others. For instance, Apple can sells more Ipod when they change some features in policy and allows their customers to buy albums with cheap price. While that, customers have a various choices to consider the products and buy which affordable and useful for their purpose. Depend on different demands and different new sides of the products, users can have a suitable decision. There are many speaker companies in the world, JBL often has a renovation in speaker’s quality, while that Marshall often refresh the form and textures of the speakers. Base on that consumers can choose their speakers base on their own criterias.
In conclusion, the competition of businesses can causes the emphasis of products in advertising. In addition, this phenomenon can benefits both sides include of companies and customers.