In their advertising, businesses today often promote the idea that there is something new in their products. I believe they do this because it can help them beat their competitors. It should be seen as a positive development because new features are there to respond to consumer’s new needs.
By emphasise the new features, brands can increase their opportunity to staying ahead of their competitors. No matter what product a company sells, there are thousands of similar ones on the market that consumers can choose from. If the company does not advertise consumers that the product is innovative, it will just be one of the many out there. For example, if VinGroup does not introduce the newest features in VinFast electric cars, the costumers will never impressed about that products, so they will choose another brands like Tesla or Mercedes. That is very important to emphasise in advertising.
I think this is a positive development because consumers have new requirements that need to satisfy them. They can be more successful than other brands if they know how to emphasise and highlight their products
In conclusion, emphasizing the newness of their products in advertising is an effective way for staying ahead of their competitors. This is a positive development because new features can make customers satisfied
