Recently, companies try to present their products as they have unique characteristics. this is seen in most of new commercial advertisements. this is happening primarily due to high competition among companies. And should be seen as a negative development in my view.
In today’s complex world, competition between almost all industries is reaching its peak. the reasons for this are firstly, the enlarged market where many new competitors are now in the scene. Secondly, the high increase in demand in all of the world as populations are growing massively and their needs grow as well. and lastly the modern way of advertising which depends on social media to reach more people. all these factors made the market more competitive. as a result , sellers try to focus on new features in their products to make sure they will be sold on larger quantities. without these special features they will be out of the market. For instance, in the mobile phone industry sector. every year there is a new phone with features that haven’t been there before. an average phone with the same old characteristics won’t attract as much buyers.
This modern method of advertising is unfortunate in my view. as it’s making companies focus only on developing these new abilities of their products rather that focusing on the quality of products. Having a good quality is more important than developing these fancy abilities. Moreover, they are just concentrating in attracting new customers to the point that they now create unnecessary features. I believe this amount of effort and money can be used in other important areas. rather than spending it in developing non existent products that are with no real value or necessity.
In conclusion, In the modern world advertising is all aboutt presenting products as unique and special. This is an expected result to the competitive nature of the market. and I think this will reduce the quality of products, developing unnecessary features and waste alot of sources, therefore I consider it a negative development.