Advertising, these days, often promise that there is something new in their products. Although, this is beneficial for the businesses themselves to increase their sales numbers, I strongly believe that such advertising practices lead to overconsumption and waste, harming the consumer and the environment.
With the amount of competition going in the consumer market, businesses have to devise new methods of marketing their products. In most cases, they invent unusual uses for their goods. In most instances, such goods are not even necessary for consumers. For example: There are plenty of kitchen tools marketed today, different devices for chopping garlic, cutting an apple, cutting herbs. While all these items are advertised as unique, they are nothing but glorified knives.
Whiile this strategy is favourable for the businesses in question, mainly because it has great potential for driving the sales numbers up, such practices lead to consumers believing that they need all these products. This in turn breeds a consumerist society. People want to buy most products advertisued as solving problems they never knew they had. For instance, an airfyer is just a smaller oven, yet most households now have both the products, owing to misleading marketing strategies. Overconsumption can also lead to a lot of waste, as most realise that they have no use for such products over time, and dispose them. In recent times, household hard waste has increased drastically to a whopping 55% worldwide. If the brands advertised their products for what they really are, such negative impacts on targeted individuals and the environment can be avoided.
In conclusion, it is my opinion that false and misleading promises made by businesses to customers about their products can lead to wider negative consequences such as overbuying and excessive waste generation, affecting the targeted individuals as well as the surroundings they call home.