Many companies nowadays promote their products in different ways. This approach has become common because businesses face strong competition and must compete from those of their rivals. Although presenting products can stimulate their new innovation for better improvements, it may also create negative consequences, especially for the environment. Therefore, this trend has brought positive and negative aspects.
One major reason the companies promote their products is due to the highly competitive nature of today’s market. Not only is today’s market highly competitive, but companies have a responsibility to advertise their product in certain numbers of customers per year. By upgrading and inventing their product it can bring more of their customers. For example, “Apple”, a well-known digital company, often advertises their new product once a year by launching all the gadgets they have with new processors each year. The improvement of these devices helps the company maintain strong consumer interest due to competition they face and it must differentiate themselves from their rival.
However, this trend also has contributed consequences, particularly for the environment. When companies constantly promote new versions of their products, consumers are encouraged to replace them frequently. As a result, it increases the electronic waste and damages the environment due to the chemical waste from the products. For instance, Apple releases new iPhone models every year, which leads many consumers to purchase the latest version and leave their older devices. The neglected iPhone often ends up in landfills, contributing to growing electronic waste, which is difficult to recycle and harmful to the environment.
In conclusion, companies often bring new innovations from their products due to strong competition they face in a crowded market. Although this strategy can encourage creativity and improvement, it also contributes to serious environmental issues as consumers frequently neglect their older devices.