Business nowadays is all about marketing and advertising, whether it be on television, newspaper or social media. The main purpose of advertisement is to create awareness among the potential customers. Today advertisement is all about making the same old products or services look new but in reality they actually manipulate the customer. In today’s business world this is a negative development which now has become a trend.
Firstly, the advertisement is done by many businesses because they want to manipulate their customer by making their product look new but in reality this is not the case, but the customer end up buying that. For example, many companies like Unilever, P&G advertise their washing powders and soaps with the slogans introducing new and more powerful, with extra 20% and etc, but in reality it all the same with no changes in it.
Moreover, in recent time every brand has started to do leg pulling of its competitors brand, highlighting that there products is one of the most effective and degrading the competitor’s one. This negative trend has destroyed the true meaning of advertisements. This is to create a positive image of one brand while degrading the other one to increase sales, profitability and market share.
On the other hand, this kind of advertisements can have a positive impact as well. This can be in a way that there are a large number of customers in the market which belongs to different age, gender, race, profession who have different tastes, needs and preferences, and the ultimate aim of brands is to target each and every group.
Therefore, the novelty and innovation in a products come through research and development and brand should focus on it, rather than marketing and advertisements. R&D will ultimately help the brand to grow in the long run.