In present era, lots of companies are coming forward with their business ideas. However everyone is trying to promote their products as unique one to make it stand out from others available items in market. This essay will discuss both pros and corns of this marketing strategies and present my view in it.
To begin with, it’s often seen that, every similar selling product companies try to advertise their product in certain way that, it is better then the initial one by adding more features and flavour in it. The want to gather attention of consumers and to increase their sales and profit, while staying a head of competitive industry. For example shampoo, soaps, body lotion, brands claiming that their goods have best ingredients with no side effects and skin irritants. Besides this they always try convince costumers that have something new in their products which their competitor do not have, strategy to boost up their sale.
This trend can be positive for the industries to grow their businesses. Despite this I will consider this as negative approach. They are selling same product with similar benefits while just altering the flavour, colour, and ingredients is not ethical. They are just selling the other version of same product. Also brands have been manipulating customers from ads that it creates false sense in person to have them.
In conclusion, novelty in products come through research and development not through marketing and advertising tricks. Brands through ads reflect the real features of goods rather then claiming something new and innovative every now and then.