In this era of time companies point out their newly products as unique and distinguish in their commercials and advertisement from rest of the products. This whole scenario make a environment of competition for the seller and producers of goods. However, I strongly believe that this is beneficial for the public and buyers.
Initiating with the benefits of the same, the first and foremost advantageous is that the contest between the businesses increase which directly effects the quality and price of the product. When two producers of a good advertising their product as best one it may influence the product quality and both of them will try their level best to satisfy the conditions showed in commercial or advertisement. To cite and example from my personal experience where the number of shops will be more in a market the price in that market will be low and quality will be better from rest of the city.
Other significant merit of the same is that folks can visualize the features of products through the comparative approach when they will see the unique advertisements from every new company. Better advertisement also encourage the low quality sellers to improve their items in future. This approach enhance the international and local revenue coming through selling products. In support of my argument there is a scientific example of capitalism that says globalization is driving world towards the better world through competition in market and economy.
In conclusion to the above statement, unique and different advertisement in which companies show their product contrasting from other products is a positive approach and in favor for the buyer and society.