In recently, advertising is crucial things for improve sales and revenue. That is common way for making the customer interesting for buying. I believe the both has affect in positive and negative.
The first advantages are support innovation and enhance product production. Many company create advertising usage new strategy for create something new. For example, the phone company was established the new product for promoted new features like more sophisticated camera. Second, improve product quality. This condition can be happen because every time always there is the new invention in technology. The companies want to create excitement product to reach market leader. By preserved modern and new innovative, they can make the customer interest for purchase the product. For instance, the cosmetic companies promoted new brand to making the customer’s perception that the new product better then before.
The bad impact leads to overconsumption and waste money for unimportant things. Moreover, the effect is impacting the consumers who follow the trend for updated their fashionable. For instance, the content creators are buying a new smartphone like apple to increase the video quality even though they have been good cameras in the past. In addition, not just in camera function, but more than that like the function has been addition.
In conclusion, this strategy has both positive and negative impacts. On the positive side, emphasising new features encourages companies to innovate, which can lead to better technology or more efficient designs and quality. On the negative side, some encourage unnecessary consumption. I believe the positive effect is overweight than the negative effect.