Nowadays, some businesses advertise their products by emphasizing their improvements in some way. The main reason is to attract consumers to purchase a new product again. Personally, I believe it is a negative development because often some enhances are insignificant and it can affect to environment.
Companies often make little changes in their products in order to make a money, but these alterations are quite useless. Some new functions can be a sign of improvement however, new product’s changes will not influence to convenience, and they will play the same functions as previous items. For instance, Apple company has produced a new smartphone with some alterations recently. While these improvements rose smartphone’s price, they did not outperform their previous product. Therefore, businesses emphasize some changes in their products only for new sales.
Purchasing a new product ever time can impact on nature. This is because consumers might stop using former item due to a new one, that is better in some way. As an example, most people have their former smartphones, which they no longer use. These smartphones can be thrown to a rubbish bin or somewhere else. Consequently, producing a new item every time fosters previous items to be considered as a rubbish. That means making that product was waste of materials and time.
To sum up, when businesses advertise their new items they often emphasize their improvements, which are not crucial, and it can horribly influence to environment due to wasted materials on previous products. That is why I believe it is a negative development.