In today’s world the majority of the companies shifted their focus on innovation in promoting campaigns. This essay will explore the underlying reasons behind this approach and its lasting impact on society and environment.
The primary motivation for businesses to highlight the innovation is to attract a bigger base of clients in a massive target market. As consumers are constantly bombed with new proposals and products, companies strive to stand out in the competition. By doing so, they try to capture the customers’ attention and push towards obtaining a product.
For example, a company called Apple acquired this novelty strategy through giving customers a feeling of “inclusivity”. Iphone X that demonstrated a face recognition feature for the first time, which promoted better security of the device and convenience. This technological breakthrough led other companies to develop similar features in their products.
On the other hand, fast-fashion companies such as H&M are popularizing overconsumption by constantly proposing new cloth lines to an audience. Which makes them feel behind and update their wardrobe, even when it is unnecessary. Such actions have a negative impact on our environment and financial market.
In summary, this global trend of demonstrating the inclusivity of the product by companies is primarily driven to attract new customers. While this approach can lead to benefits, as in case of Iphone X, it can also have side effects, such as environmental and ethnical issues as shown by H&M. Therefore, it is important for both customers and businesses to examine this marketing strategy and be mindful when purchasing a product.