At the time, pubblicitary posts often make a lot of importance in the fact that their products are new in some way. the brands do this marketing move because they can defeat the competition. I think this is a positive development because the businesses must improve thier products and let the people know what new can be found on the market.
For put something new in the advertising the products must improve in some way. This upgrade can help the product-maker and at the same time the buyer. The business can overcome the other brands that make the same stuff, because their advertiising show that their products are better. Instead the costumer can enjoy of a better product , improved in some way. For example, every time that the company Apple shows a new Iphone, they put in the pubbliticy all the new features on the cell phone. this tecnic permits at the company to sell more Iphones. on the other hand the costumer can have an upgraded phone.
The advertising for stuff new in some way make the people know the level of the product in that moment. The buyer can take in considetation of this new features in some of the objets and he can make comparisons. These informations can help the costumers choose what he really wants. For instance, the attual car advertising, often show that you should buy their car because of all her new features. This is helpfull for someone who want to know what can be found now in the car market.
In conclusion, i think this is a positive development of advertising metod because the new products they must show improve the old one and help the people to find what is new in the market.