Some say that tourists are much more interested in visiting museums and heritage sites rather than local people. This is because people from developed countries are intrigued with archaeology which is unlikely to be attracted by natives. In order to attract locals to visit these places, promotions should be offer and advertised about it in local news.
People from high-income countries tend to be enticed by human revolution. Most of them are well educated and they often have time and money to pursue their hobby. By exploring ancient landmark and galleries, they get to experience the inside knowledge of how and why these things exist and learn about cultural difference in deep. For example, Egypt offers the alluring Pyramids and countless number of foreigners visit there every year.
Promoting historic landmarks and museums by offering special price or free entry and advertising this can attract more residents to visit there. This is to say that people loves bargain, and this approach may incentivize them. Many local people have a mindset that they already know their history and it is a waste of time to go and visit there. But if there is free of charge or half-price, they might think it is worth to pay a visit. For example, after the museum offered 80% discount to citizens in Berlin, it was crowded with locals.
Many tourists from other nations come to explore exhibits and historic sites because they have more interest in studying these things and providing discount and promotion of these places and run it in TV may actually bring more natives.