A number of people believe that advertising can be considered as an effective
approach which influence consumers to buy goods. However, others claim that
it is so commonplace and as a result cannot grab people’s attention anymore.
Although advertising is made more and more and becoming common in
people’s view, I think it is still extremely powerful because it has been
designated to convince people to purchase consumer goods in way which
unconsciously.
One the one hand, it might have argued that people have been fed with
enormous advertisements especially on social media platforms. As a
consequence, people may become very insensitive to what those
advertisements, and most of the time that seldom browsing web pages just by
scrolling without paying enough attention to online advertisements. However, I
totally disagree with this argument because if advertising did not yield sales,
most of the social media companies and influencers who endorse products
would not become affluent.
On the other hand, it is an opinion that advertising is good at inspiring people to
buy things. For example, many manufacturers and big companies use plenty of
advertising techniques like celebrity’s endorsement, snob appeal to manipulate
people’s mind to buy their products. Furthermore, most of the time these kinds
of advertisements are more appeal, and as result, it is hard to resist temptation of
buying. I agree with this viewpoint because people purchase impulsive things
which they might not even have thought of buying if advertisement had not
planted the ideas about buying that in their head.
In conclusion, while some people believe that the overwhelming amount of
advertisements may make people to get used to them, I believe it is still very
effective because it creates the desire in consumers to purchase products