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Opinion

Band 4+: Some people say that the main aim of advertising is to improve the sales of products that people do not really need.

Note: Both the topic and the essay were created by one of our users.

According to some thoughts , main target of advertisement is to increase sellings of goods that individuals do not find interesting .I partially agree with the given statement ,because firms want to create product awareness ,in contrast it may contain information which is not valid.

On the one hand ,firms to embark on new markets and to spread their product among people ,they should promote well and make them stand out from others .Because , at the first stage, the new released products is not reliable , due to shortage of information ,from people .Thus ,when they come across with stuff at the TV or billboards ,humans are inculcated by advertising and it remains in memory ,which causes associations in future. For one thing ,Apple ,from the first days to today , has distinguished with promotional skills, which bring huge incomes and still

On the other hand , there is negative thing about this phenomenon .Due to the fact that , a myriad of companies to enhance earnings able to commit malicious acts .For example ,giving falsification info towards product which may lead troubles and dissatisfaction ,which mostly widespread in beauty sector .There are several examples of enterprises which put out skincare products for sensitive skins, but to considering to buyers review ,after using , they caused severe allergic reactions .Eventually , it brought about negative consequences as a lot of complaints , court problems and at the end company was eliminated by government .

In conclusion , there are two sides of advertisement, both good and negative ,depend on purpose .The positive one is people become aware of products and it also profitable for both parts .When it comes to negative one , at first people suffer ,second it is detrimental for company’s image.

Word Count: 295

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