The mass media, which includes tv, radio, newspapers and internet, is thought by some to have influenced local communities as well as formed individuals’ beliefs and behaviors. I agree with this view since its existence has enriched awareness and made people to adopt various social norms.
The impact that the media has had on the society is profound. As it continues disseminating information to the general public, they are aware what is happening locally, internationally and globally. This sense of awareness plays a pivotal role in reducing crime rate and preparing individual people to overcome challenges such as economic crisis and natural disasters. For instance, during covid pandemic, the media reported the associated risks and safety precautions, simultaneously preventing the spread of the virus.
Furthermore, the mass media has absolutely affected individual’s personality and been an important part in building our perceptions, attitudes and behaviors. The media is multifaceted and serves as a platform for political discussions, debates and international events. In other words, as well as exposing people to different views and diverse cultures, the media also introduces and establishes new trends. By this way, it not only Impacts our understanding of the whole world but also persuades individuals accept various norms and behaviors. For example, it is commonplace to see people copying their favorite celebrities and incorporating fashion trends in to their lives.
In conclusion, I believe the effect of the media on communities is huge because information that the media coverage provides has certainly kept the public informed about everything and has changed and reformed their perceptions.