Companies today often highlight in their advertisements that their products offer some kind of novelty. What are the reasons behind this trend? In your opinion, is this a beneficial or harmful development?

Nowadays, advertisment campaigns have become highly competitive. Some companies tend to highlight the novelty of their product when promoting them. I strongly believe that it is largerly benefical because novelty bring genuine improvements, but could be harmful when it is merely a marketing tactics with little real value. On the one hand, the key reason […]