Marketing and promotion are the key to a successful business. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from your own knowledge or experience. Write at least 250 words.

A school of thought suggests that the principal factor contributing to the success of an enterprise is the way it markets and promotes its products. I completely disagree with this perspective, as product quality and pricing are equally, if not more, important. Firstly, consumers care most about the quality of the merchandise that they purchase. […]