Nowadays, many charities publicize what they do by giving a name to a particular day, such as Children's Day for encouraging the good treatment of children or National Non-Smoking Day for encouraging people to give up smoking. Why do these charities and organizations do this? How effective can these special days be?

One of the biggest challenges that charities often face is how to make people aware of what they do. One common way to publicize their cause is by naming a particular day, such as Children’s Day or National Non-Smoking Day. The driving factors behind this phenomenon and what effects it may have will both be […]