Speaker 1 (1)
Now listen and complete the lecture notes in the spaces number 32 To 42.
Speaker 2 (2)
Good morning and welcome to the university's open day and to our mini lecture from the Sports Studies department.
Speaker 2 (3)
Now the purpose of this lecture is twofold.
Speaker 2 (4)
One, we want you to experience a university lecture to give you a taste of what listening to a university lecture is like.
Speaker 2 (5)
And two, we want you to find out something about the Sports Studies program at this university.
Speaker 2 (6)
So feel free to ask any questions during the talk and I'll do my best to answer them.
Speaker 2 (8)
So what does a course in sports studies involve?
Speaker 2 (9)
Well, you wouldn't be blamed for not knowing the answer to this question because sports studies as a discipline is still comparatively new, but it's a growing area and one which is now firmly established at our university.
Speaker 2 (10)
Now there are three distinct strands to sports studies and you need to choose fairly early on just which direction you wanted to follow.
Speaker 2 (11)
And I'll just run over these now.
Speaker 2 (12)
Firstly, we've got the sports psychology strand.
Speaker 2 (13)
Secondly, we've got the sports management strand.
Speaker 2 (14)
And last but not least, there's the sports physiology strand.
Speaker 2 (15)
So just to recap, there's sports psychology, sports management and sports physiology.
Speaker 2 (16)
Let's look first at psychology.
Speaker 2 (17)
Now the people who study sports psych want to work with top athletes and they're looking at what will take those athletes that 1% extra.
Speaker 2 (18)
What makes them win?
Speaker 2 (19)
When all other things are equal, physically all other things are equal, they want to know what are the mental factors involved.
Speaker 2 (20)
The sports psychologist works closely with the athlete through his or her training program and becomes an integral part of the team.
Speaker 2 (21)
In fact, you could say that they play just as important a role as the coach.
Speaker 2 (22)
So if you're interested in what makes people win, this could be the area for you.
Speaker 2 (23)
Now secondly, we've got the strand which I referred to as sports management.
Speaker 2 (24)
And this goes hand in hand with the area of sports marketing.
Speaker 2 (25)
So you might like to think of this area as having two branches management and marketing.
Speaker 2 (26)
On the management side, we look at issues relating to the running of sports clubs, management of athletes that sort of thing.
Speaker 2 (27)
But then on the other side, we've got sports marketing.
Speaker 2 (28)
And this is the side that interests me more, because here we will look at the market forces behind sport.
Speaker 2 (29)
Questions like why do people spend their money on a football match or a tennis game rather than say on buying a CD or going to the cinema.
Speaker 2 (30)
What are those market forces?
Speaker 2 (31)
Sport used to just compete with sport.
Speaker 2 (32)
Nowadays, it competes with other leisure activities.
Speaker 2 (33)
The spectators go to sport to be entertained rather than out of loyalty to a team.
Speaker 2 (34)
They want to have an evening out and they don't want the cheap seats anymore.
Speaker 2 (35)
They want good seats.
Speaker 2 (36)
They want entertainment.
Speaker 2 (37)
And the professional sportsmen and women respond to this without question.
Speaker 2 (38)
They are there to give a performance.
Speaker 2 (39)
They provide the entertainment.
Speaker 2 (40)
So in the marketing course, we address all these commercial issues and we look at how this hooks back into the management of sport.
Speaker 2 (41)
Now the third branch of sports studies sometimes comes under another name and is also known as exercise science.
Speaker 2 (42)
And again here, we find that there are two distinct types of exercise science.
Speaker 2 (43)
The first is working very much at the macro level, what I call the huffing and puffing people.
Speaker 2 (44)
So this looks at fitness testing, body measurements, all that sort of thing.
Speaker 2 (45)
But the more interesting side of sports physiology at least in my view is the side that looks at the micro level, looking at cellular change.
Speaker 2 (46)
They're doing cellular research, looking at changes in body cells when the body is under stress.
Speaker 2 (47)
So that just about brings us to the end of our mini lecture for today.
Speaker 2 (48)
I hope you found it interesting.
Speaker 2 (49)
I look forward to seeing you all on our course next year.
Speaker 2 (50)
Feel free to come and talk to me if you want any more information.
Speaker 2 (51)
I'll be over at that motorsport near the main entrance.
Speaker 2 (52)
Thank you very much.
Speaker 1 (53)
That is the end of Section 4.
Speaker 1 (54)
You now have half a minute to check your answers.
