The bar chart compares how many times people visited a social website during their first and second years of use.
Overall, the number of visits in the first year was higher than in the second year in every month. It is also clear that visits in the first year were especially high in February and October, while the second-year figures stayed much lower and more stable.
In the first year, the website attracted a large number of visitors every month, with clear peaks in February and October, when the number of visits reached about 40,000 each. These two months saw the highest levels of activity compared to all other times of the year. The second-highest numbers were seen in September and June, with around 32,000 and 30,000 visits respectively. In the other months, the figures were smaller, ranging between 15,000 and 23,000 visits, showing that user activity changed quite a lot throughout the year.
By contrast, the number of visits in the second year was much lower overall. The monthly figures were quite steady, staying within a narrow range. The most active months were July, October, and January, each recording around 20,000 visits. In the other months, visits dropped slightly to around 10,000, which was much less than the numbers recorded in the first year. This shows that people tended to visit the website more often when they were new users, and less frequently after using it for a longer time.