The simple bar chart provides data on expenditure by consumers on 6 different products in 4 European countries. The chart shows that in terms of expenditure, Britain was by far the highest of all 4 countries and in fact higher than the other 3 countries combined for all 6 products. In terms of relative expenditure Germany was lowest of all 4 countries.
For the UK the lowest figure for expenditure of the six products was for personal stereos at £155,000, with expenditure on perfumes and tennis racquets slightly higher than this. The two highest amounts spent were on the photographic film and toys, both of which were around £175,000/£167,000. There was relatively small expenditure difference between the CDs and toys.
Personal stereos, tennis racquets and perfumes were all spent at low levels in France, averaging around £150,000 for each of these products. However, the lowest expenditure on tennis racquets was recorded at approximately £145,000. CDs and toys were spent at similar levels in France with the highest expenditure on the six products being photographic film at around £165,000.
For Italy, the highest amount spent in the 6 market research categories was on the Toys and the Photographic Film, with both costing £158,000 / £156,000. Personal Stereos were the lowest cost, at £150,000 / £152,000, while the expenditure on Tennis Racquets, Perfumes and CDs was generally similar to that for Personal Stereos and cost slightly more.
Moving on to Germany, the highest figure was for perfumes at £153,000. Tennis racquets were second at £152,000, followed by personal stereos at £150,000. The lowest figure for Germany was for CDs at £147,000, followed by toys at £148,000. For photographic film the Germans spent £146,000.