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The image analyzes survey data from July 2016 about holiday destination selection factors among 1,000 UK travel agency customers, segmented into age groups 20-40 and 40-60. Food considerations were noted by approximately 50% of the 20-40 group and about 70% of the 40-60 age group. Local language preference was important for around 30% of the younger group, with the older group at approximately 60%. Weather was prioritized by about 60% of the 20-40 cohort and around 80% of the 40-60 cohort. Reputation was considered by roughly 40% of the younger group and 50% of those aged 40-60. Location emerged as a factor for approximately 55% among 20-40s and around 60% for 40-60s. Cost was important to around 70% of the younger demographic and just above 50% for the older group.
Given the complexity of the image, the above description may not be entirely accurate.
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This bar charts illustrates the finding of a questionnaire conducted by a travel agency from UK during July 2016, discussing for the importance of selecting a holiday destination of 1,000 customers. The sample is divided into two groups, 20-40 years old and 40-60 years old.
Overall, local language, reputation and cost were greater factors for youngsters than elders. For both 20-40 and 40-60 years old respondents thought weather was the most important factor while considering where to go on holiday.
Looking at the data in more detail, 68%, 67% and 70% of 20-40s agreed that local language, reputation and cost were important, while there were only 52%, 18% and 60% of 40-60s chose it, considering not that important than the youngsters.
On the other hand, elders cared more about foods and locations, which stood at 72% and 58% separately, whereas only 45% and 38% 20-40 participant selected. Finally, for the choice of weather, it was the only one that both respondent has the similar figure at around 75%, which was also the highest percentage compared to other factors.
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