The charts and table show the percentage of customers choosing different types of websites when shopping online and the reasons for online shopping in Australia and New Zealand in 2012. Overall, most people in both countries prefer to shop from local websites, and the most common reason for shopping online was lower prices.
In Australia, 64% of customers buy products only from local websites. In comparison, 24% used overseas websites only, while 12% use both local and overseas websites. In New Zealand, the proportion of people who used local websites are lower, about 50%. However, more people buy from overseas websites compared to Australia, which is 36%, while 14% use both types of websites.
According to the table, the most common reason for online shopping in both countries were lower price, with 59% in Australia and 51% in New Zealand. Convenience was the second reason in Australia at 23%, but in New Zealand it was only 13%. On the other hand, larger range of choice was more important in New Zealand (34%) than in Australia (16%). Only 2% of people in both countries chooses other reasons.