The pie charts and table demonstrate the proportion of online shoppers in New Zealand and Australia, who prefered various types of websites and reasons in 2012.
Overall, it is clear that Australia citizens mostly chose local websites compared with New Zealand residents, whereas New Zealand populations usually chose overseas websites. On the contrary, the most common reasons is lower price for both countries.
In detail, according to the websites, the immense number of customers opt for local websites in Australia, nearly at 24% in 2012, and the number of online shoppers select the overseas websites, roughly at 12%. Moreover, The both overseas and local websites a significant upsurge, approximately at 64%. In contrast, The of online shoppers opt for local websites in New Zealand, at approximately 36%. The Overseas websites were plummeted drastically, at nearly 14%. However, the both overseas and local websites followed an downward trend compared with Australian options, at roughly 50 %.
Regarding to the reasons, Lower price is well-known in Australia, at nearly 59%, and 23% for more comfortable. Additionally, New Zealand of online shoppers select for lower income, to 51%, and the huge number of customers opt for wide range of options in New Zealand, at approximately 35%.