A glance at the table and pie chart provided reveals some striking differences in using internet and e-commerce activities in various European countries. The data presented was in three different periods.
It is evident that all countries experienced growth except Germany in 2004. Meanwhile, France occupied almost half of online shopping traffic among two other places.
As is presented in the table, since the beginning, Spain had the fewest internet users. This trend did not show any significant progress until the last period. In the same moment, Switzerland, France, and the UK rose steadily in each batch. The stark contrast happened to Germany. Having 5 million users as a starting point, the number climbed exponentially to reach 314 million before plunging to 15 million in 2004. The number was noted as the second highest after British people.
In the meantime, regarding online shopping, French buyers were dominating the market. It was followed by Switzerland, and Germany as the least.