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Band 8+: The graph below shows the total revenue of three pizza places in Vietnam. The figures were taken in 2017.

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Image for topic: The graph below shows the total revenue of three pizza places in Vietnam. The figures were taken in 2017.

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The image shows Revenue in Vietnam, 2017 in $US millions: Pizza Hut - Jan: 20, Feb: 5, Mar: 5, Apr: 5, May: 10, Jun: 20, Jul: 5, Aug: 5, Sep: 5, Oct: 5, Nov: 5, Dec: 5; Domino Pizza - Jan: 30, Feb: 15, Mar: 35, Apr: 25, May: 30, Jun: 30, Jul: 40, Aug: 25, Sep: 20, Oct: 30, Nov: 25, Dec: 35; The Pizza Company - Jan: 35, Feb: 10, Mar: 20, Apr: 25, May: 30, Jun: 35, Jul: 40, Aug: 30, Sep: 10, Oct: 25, Nov: 35, Dec: 30.

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The line graph illustrates the total income of three well-known pizza brands in Vietnam: Pizza Hut, Domino’s Pizza, and The Pizza Company in 2017.

Overall, Pizza Hut had the lowest revenue among the three brands, while The Pizza Company consistently had the highest income compared to the other two.

Firstly, both Domino’s Pizza and The Pizza Company experienced a similar upward trend in their income towards the end of the year. Domino’s Pizza started with nearly 34 million dollars in January; however, this figure dropped sharply to roughly 15 million dollars in February. In contrast, it rebounded to 42 million dollars by July before decreasing to 35 million dollars in December. Additionally, The Pizza Company began with 31 million dollars, but experienced a significant decline to approximately 10 million dollars in February. This brand did see a slight increase, reaching 17 million dollars in June.

Secondly, Pizza Hut showed a downward trend for the remainder of the year. Its revenue fluctuated around nearly 6 million dollars from January to August. However, it then continued to decline slightly to 3 million dollars in September before rising to 4 million dollars by the end of the year.

Word Count: 195

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Overall Band Score

(+/- 0.5)

Vocabulary Complexity:
C2 - Complex
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Grammar Mistakes: N/A

Vocabulary Repetition:

pizza: 11

million: 10

dollars: 10

company: 4

income: 3

domino's: 3

Try using synonyms for the above words

Task Response

The report covers the requirements of the task and provides a clear overview of the main trends. It effectively compares the three brands and highlights key fluctuations. However, there are some inaccuracies in data reporting (for example, stating Pizza Hut had a downward trend when it actually fluctuated, and misrepresenting specific values from the visual description). To improve, ensure that the descriptions of trends (upward, downward, or fluctuating) more accurately reflect the data points provided, and double-check the numerical values to ensure they align closely with the source information.

Coherence & Cohesion

The report is well-organized with a clear introduction, overview, and logical body paragraphs. The use of cohesive devices such as 'Overall', 'Firstly', 'In contrast', and 'Additionally' helps the reader follow the comparison between the brands. To reach a higher band, try to integrate comparisons more fluidly within the sentences rather than relying on a 'Firstly/Secondly' structure, which can sometimes feel a bit mechanical.

Lexical Resource

The vocabulary used is appropriate and varied, with good use of synonyms for revenue (e.g., 'income', 'figures'). Terms like 'rebounded', 'fluctuated', and 'significant decline' are used effectively to describe trends. To improve, you could incorporate even more sophisticated collocations or more precise academic verbs to describe the nuances of the data movements. Pay attention to vocabulary repetition to improve the overall score.

Grammatical Range & Accuracy

The grammatical control is excellent. There is a good mix of complex and simple sentence structures, and the use of punctuation is accurate. The report demonstrates a high level of accuracy in tense usage and sentence construction, making the information very easy to digest.

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