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Band 6+: The pie chart below shows the percentage of ad spending by different kinds of media in India from 2012 to 2017.

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Image for topic: The pie chart below shows the percentage of ad spending by different kinds of media in India from 2012 to 2017.

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The image shows two pie charts. In 2012, ad spending by media type in India included: TV 41.1%, Print 38.9%, Digital 1.6%, Radio 4.3%, Cinema 3.1%, Outdoor 11.0%. In 2017, ad spending consisted of: TV 42.7%, Print 30.8%, Digital 15.2%, Radio 2.7%, Cinema 1.3%, Outdoor 7.3%.

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The pie charts illustrate the percentage of ad spending by several types of media (TV, Print, Digital, Outdoor, Radio, Cinema) in India over a five year period from 2012 to 2017.

Overall, TV and Print remained the dominant advertising media in both years.Meanwhile, Digital experienced a sharp increase in its proportion,whereas traditional channels such as Print and TV experienced a slight decline.

In terms of TV,in 2012 the percentage of advertising stood at 43,9%,which is the highest overall percentage.However,there was a slight drop in the percentage of advertising by TV(40%).Print experienced the identical trajectory over a 5 year period,which amounted to 38%.The percentage of advertising by Print fell dramatically and stood at 30% in 2017.

Regarding Digital, in 2012 the percentage of advertising amounted to 6%.2017 experienced a significant growth in advertising by Digital proportion,which stood at 15%.Outdoor remained stable over a 5 year period,whereas Radio experienced a slight drop in its proportion(about 7% and 4%, respectively).In addition, advertising in Cinema stood at 0,1% in 2012, but 2017 witnessed steady growth,which stood 1%

Word Count: 173

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Overall Band Score

(+/- 0.5)

Vocabulary Complexity:
B2 - Upper Intermediate
Opt for even more advanced words when appropriate.

Grammar Mistakes: N/A

Vocabulary Repetition:

advertising: 7

percentage: 5

experienced: 5

stood: 5

print: 4

digital: 4

slight: 3

Try using synonyms for the above words

Task Response

The report addresses the task by describing the main trends and comparing the two years. However, there are several inaccuracies in the data (e.g., TV percentages, Digital, Outdoor, Radio, Cinema) and some omissions (e.g., exact figures for some categories). The overall structure is clear, but the report would benefit from more precise data and a more balanced coverage of all media types. Focus on accurately reporting the given figures and ensure all categories are mentioned.

Coherence & Cohesion

The report has a clear overall structure with an introduction, overview, and body paragraphs. However, the flow is sometimes disrupted by awkward phrasing and missing transitions. For example, the sentence '2017 experienced a significant growth in advertising by Digital proportion' is unclear and could be rephrased for better readability. Additionally, the use of 'identical trajectory' is vague and could be more precise. To improve, ensure each paragraph has a clear topic sentence and use cohesive devices to link ideas smoothly.

Lexical Resource

The vocabulary is adequate but not always precise or varied. Words like 'dominant', 'sharp increase', and 'significant growth' are appropriate, but there is repetition and some awkward collocations (e.g., 'advertising by Digital proportion'). The report could benefit from a wider range of synonyms and more natural phrasing. For instance, instead of 'experienced a slight drop', consider 'saw a marginal decrease'. Also, avoid using 'identical trajectory' when 'similar trend' would be clearer.

Grammatical Range & Accuracy

There are several grammatical errors and punctuation issues that affect clarity. For example, '43,9%' should be '43.9%' (use decimal point), and '0,1%' should be '0.1%'. Also, 'which stood 1%' is missing 'at' (should be 'which stood at 1%'). The sentence '2017 experienced a significant growth in advertising by Digital proportion' is grammatically incorrect; it should be 'In 2017, the proportion of advertising via Digital experienced significant growth'. To improve, proofread carefully and ensure subject-verb agreement and correct use of prepositions.

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Band 6+: The pie chart below shows the percentage of ad spending by different kinds of media in India from 2012 to 2017.

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Task Response

Coherence & Cohesion

Lexical Resource

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Answers On The Same Topic:

The pie chart below shows the percentage of ad spending by different kinds of media in India from 2012 to 2017.

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